Awearness
Awearness is a short documentary that highlights the process of producing a sustainable garment from sourcing materials through developing a fashionable prototype ready for consumer use. The mission is to illustrate the environmental impacts of garment production while educating community members on how to expand the physical and emotional lifespan of their clothing. The fast-fashion industry is shockingly pollutive. It is responsible for 92 million tonnes of waste produced per year and 79 trillion litres of water consumed1. The industry also promotes exploitative labor practices in countries all over the world with abuses such as criminally low wages, child labor, and gender and race-based discrimination2. A future in sustainable garment production will require our community to both take responsibility for our own consumer behavior and hold fashion companies accountable to sustainable business practices. Awearness both educates the community on the processes of sustainable garment production and promotes sustainable consumership.
Niinimäki, K., Peters, G., Dahlbo, H. et al. The environmental price of fast fashion. NatRev Earth Environ 1, 189–200 (2020). https://doi.org/10.1038/s43017-020-0039-92.
Ditty, S. (2020, April 27). Why do we need a Fashion Revolution? Retrieved November19, 2020, from
https://www.fashionrevolution.org/why-do-we-need-a-fashion-revolution/